July 2014 10 creative direct mail campaigns.
Cool direct mail formats.
Mccarthy king marketing is a massachusetts direct marketing agency that provides strategically focused direct mail marketing programs for businesses and non profits.
Even in the age of technology direct mail still comprises a critical component of any cohesive marketing campaign.
While we all have our personal favorites choosing the right direct mail format for your campaign requires more thought than your personal preferences.
We ve chosen each one because it showcases a particular strategy you can use to generated direct mail ideas for your own marketing pieces.
Not all direct mail ends up in the recycling bin.
Consider going one step further.
Let us show you how.
Receiving something in the mail is sure to get people s attention.
There are letter mailers self mailers postcards mailers with brochures booklet mailers catalogs and three dimensional mailers.
Traditional direct mail often gets ruled as the golden oldie of marketing especially in this digital age where news is real time markets are crowded and content sharing is aspired to.
10 creative direct mail examples.
If you tailor your types of direct mail marketing specifically for your audience personalising the mail campaign you can guarantee high response rates.
The shock and empathy used in this example is a questionable strategy but consider using an emotional hook fear guilt jealousy greed etc to get.
These 11 direct mail examples will inspire you to launch your own effective direct mail campaign.
In direct marketing you have a choice of direct mail formats.
Examples of direct mail formats.
Direct mail formats are often decided by the personal preferences the mailer or the creative team.
Your central marketing message.
With the numerous forms of direct mail available a company can tailor each direct mail campaign specifically for each purpose.
Here are 47 creative direct mail examples to inspire your next marketing campaign.
We ve rounded up some successful examples of the various types of direct mail formats.
But the decision needs to be more strategic than that.
The world wildlife fund mailed t shirts to various schools with the terms of its design contest printed on them.
Firstly mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail.